Upscale coffee shop branding


Problem

Creating a brand system that is high-end, genuine, and feels like a great jazz bar.

Solution

Utilizing a clever name, classic monogram system, and rich colors and textures to build an upscale branding system.
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Branding

Naming

Packaging

Art Direction

Experiential

Club Soda
Club Soda
Club Soda
Club Soda
Club Soda