Ryan Underwood

I am a designer, leader, director, and systems thinker helping to guide businesses to success.

Alight Arcs Establishing branding and marketing at scale

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1

Alight Campaigns

Building a new strategy after fragmented funnels

Strategy

Marketing Development

Creative Direction

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2

MDGuidelines

Evolving an outdated brand into a modern, science-driven identity.

Branding

Art Direction

Design System

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3

Mrktpay

I gave a nod to the past while dragging payments into the present. The only thing missing is Miss Minutes.

Branding

Art Direction

Design System

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4

Princeton Mortgage

I revitalized a decades-old mortgage institution that had been stuck in design limbo.

Brand Updates

Art Direction

Design

Front-End Development

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5

Scout Outdoors

Rebranding for a local, couple-owned store from rural Illinois.

Branding

Social Media

Art Direction

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6

Club Soda

Branding for mocktails and coffee shop with a speakeasy feel.

Branding

Naming

Packaging

Art Direction

Experiential

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