Problem
MDGuidelines provides evidence-based clinical guidelines to help employers and healthcare professionals manage medical leave decisions. Over time, the brand had become fragmented — relying on outdated design, inconsistent messaging, and visuals that no longer reflected the sophistication or credibility of the service.
Solution
The rebrand repositioned MDGuidelines as a modern, trusted partner at the intersection of science, medicine, and workplace well-being. Drawing inspiration from enterprise healthcare systems, the new design system introduces professional typography, elevated color palettes, and a more cohesive visual hierarchy. The updated identity emphasizes clarity, credibility, and empathy — aligning the brand’s appearance with the precision and authority of the medical guidance it provides.
Assets shown represent my art direction and creative leadership throughout the project. MDGuidelines is a subsidiary of Alight Solutions, where I currently lead design initiatives.
What I did
Branding
Art Direction
Design System