Problem

MDGuidelines offers clinical guidelines for medical leaves for both companies and employers. After many years working with mismatched and outdated design.

Solution

The new branding focuses on the science of medicine, patients, doctors, and how they can help employers estimate leaves and how to better serve employees. Taking guidance from enterprise level clinics, new design standards, and more professional typography and colors — the new brand helps to elevate MDGuidelines to that of the companies they help.

Assets shown are those that I made. My role was art direction and leading the team involved. MDGuidelines is a subsidiary of Alight Solutions — my current employer.