Logo
Starting with abstract concepts, and moving through various styles we settled on a concept taken from architectural drawings. Two swing doors opening. This, however, was changed and the swing arc was truncated to emulate an 'M'
Branding
Typefaces and colors were chosen to give a kind of Severance or Miss Minutes feel. We wanted to represent a forward thinking company stuck in an industry that's trapped in the past.
Social
Created some social graphics to show how the brand can convey it's snarky messaging across platforms.
Material
Amongst other items like pins, and books — I designed out some credit cards that can be used and tracked to make sure all expenses are accounted for and accurately paid for.
