Case Study
Mrktpay
Problem
Mrktpay is looking to streamline a process that's been left in the sands of time. Paying for cobranded materials in the real estate world is convoluted, outdated, and inefficient.
Solution
The goal was to create a branding system that stands out from other real estate ventures, has personality, and uses a vintage aesthetic to poke fun at a decades old process that doesn't show any signs of modernizing.
Services
- Branding Updates
- Art Direction
- Design System
Logo
Starting with abstract concepts, and moving through various styles we settled on a concept taken from architectural drawings. Two swing doors opening. This, however, was changed and the swing arc was truncated to emulate an 'M'
Some of the initial sketches
Final logos
Branding
Typefaces and colors were chosen to give a kind of Severance or Miss Minutes feel. We wanted to represent a forward thinking company stuck in an industry that's trapped in the past.
Core brand colors
Branded type
Material
Amongst other items like pins, and books — I designed out some credit cards that can be used and tracked to make sure all expenses are accounted for and accurately paid for.
Real Estate Agent digital card
Loan Officer digital card
Envelope
Pins
Handbook
Social
Created some social graphics to show how the brand can convey it's snarky messaging across platforms.
Social proof in frame
Text as social post
Imagery in use