Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution. Revitalizing a decades old mortgage institution.
Case Study
Princeton Mortgage
Problem
Princeton had an outdated design system, web infrastructure, and weak messaging surrounding their decades old reputation, skill set, and ability to close loans.
Solution
Beginning with the team/recruiting site as an adventure to revitalize the brand, move to a static site via Jekyll and CloudCannon, update colors, and typography. Most of the messaging was building a stonger tagline around their "Effortless Mortgage", softening colors to be friendlier to the consumer, and bringing in design patterns and image containers to make designs more dynamic.
Services
- Brand Updates
- Art Direction
- Design
- Front-End Development
