Case Study
Scout Outdoors
Problem
I was tasked with exploring options for a small mom & pop outdoors store in rural Illinois selling outdoor gear, camping gear, and items in that category.
Solution
Ultimately the budget cashed out with the pandemic, but the branding explored iconology from state parks around the area, and paired it with a rustic, hand done feel.
Services
- Branding
- Social Media
- Art Direction
Logo
The logo is an arrow most notably from the (very historically wrong) story about Starved Rock which is close to the area. It drew inspiration from a directional device/symbol that can commonly be found on trails, as well.
Logo Primary Lock Up
Secondary Logo Over Light
Secondary Logo Over Dark
Branding
The brand patterns and assets were made to have tactile and hand handled feel to them. It is an outdoor outfitter after all.
Style tile depicting various assets that could be used
Colors selected for the primary brand
Goods
Aside from selling items from heavy hitters like Patagucci, North Vuitton, and other high-end outdoors brands — they wanted to see what their logo would look like on stickers and hats.
Hat
Sticker on a van down by the river
Who doesn't love a good enamel pin?
Social
Various assets displaying how Scout could run ads via Instagram and Facebook.
Instagram story ad
Instagram story ad promoting Yeti
Facebook and social ad