Scout Outdoors

Rebranding for a local, couple-owned store from rural Illinois.

The Problem

I was tasked with exploring options for a small mom & pop outdoors store in rural Illinois selling outdoor gear, camping gear, and items in that category.

The Solution

Ultimately the budget cashed out with the pandemic, but the branding explored iconology from state parks around the area, and paired it with a rustic, hand done feel.

Services
  • Branding
  • Social Media
  • Art Direction

Primary Logo

Logo

Logo

Typography

Colors

Insta Story

Insta Story

Facebook Ad

Beanie Mock Up

Van Sticker

Pins